The fixation on an image-based way of living
Within the authoritarian society
Is a perfect breeding-ground for the masses
Which are initiator for this phenomenon

This interaction between the masses and society
Generates a flow of unwritten rules and values
It enhances man's natural drive to form clusters
And to compete with others within the framework of these structures

The pact between the masses and society
Morphs personalities into artificial one's
Our own rules and values will be overruled
By the one's generated by this dominant pact